
After being beaten for the first time in 6 years in the ratings last Wednesday, American Idol was back on top of the ratings Tuesday night, far ahead of the Winter Olympics. Lost inched up from last Tuesday.
American Idol’s 8.9 adults 18-49 rating was down about 2% from last Tuesday, but was way ahead of the Winter Olympics (which averaged a 5.0 rating from 8-10pm).
Another nugget for the Idol vs. Olympics crowd: Following the first five hours of head-to-head competition, American Idol is outperforming the Vancouver Winter Olympics by +48% among Adults 18-49, +74% among Adults 18-34, +87% among Teens and +3% in Total Viewers.
After trailing the same night of the Torino Winter Olympics on Monday, Vancouver took a back seat again on Tuesday, its 5.4 rating was 28% lower than the same night from Torino (2/21/06). Through twelve nights, the Vancouver Winter Olympics are outperforming the 2006 Games among Adults 18-49 (6.9/19 vs. 6.4/16) and Total Viewers (25.2 vs. 21.0 Mil).
Lost inched up 2% vs. last Tuesday to a 4.6 rating, and the forgotten was flat vs. last week with a 1.7 rating.

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