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Thursday, February 11, 2010

TV Ratings Wednesday




FOX easily won the night across the major demographics and total viewing on the strength of an hour of American Idol which has remained very strong, dropping only around 5 percent versus the same night last season. Idol was up 22 percent versus last Wednesday (though last Wednesday was a “Road to Hollywood” special).

Human Target was up very slightly from a 2.4 last week to a 2.5 last night.

CBS was second for the night with both adults 18-49 and viewers. Its 8pm comedy block was resoundingly bested by a Charlie Brown Valentine special and The Middle, but Criminal Minds stood tall even against a strong American Idol, and CSI: NY won the 10pm hour increasing from last week by about 5 percent.

ABC’s sitcoms The Middle and Modern Family saw increases from last week, with The Middle reaching a 3.0 rating with adults 18-49, a series high. Modern Family matched it previous highs with adults 18-49. Cougar Town saw a steep drop (4.2 to 2.8).

Ugly Betty saw growth to a 1.7 rating at 10pm, its best numbers of the season, but it still lost to a repeat of Law & Order: SVU (which did about 18% better than the average for The Jay Leno Show in the timeslot).

In Late-Night:

* Conan O’Brien (0.8/4 in 18-49 in local people meters with an encore telecast) trailed CBS’s first-run LATE SHOW (1.2/5) in Nielsen’s 25 local markets with People Meters.

* At 12:35 a.m., Jimmy Fallon (0.4/3 in 18-49 in local people meters ) trailed CBS’s LATE LATE SHOW (0.6/4).





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