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Thursday, March 18, 2010

TV Ratings Wednesday



St. Patrick’s Day night offered very little in the way of new programming with CBS running repeats other than a new Gary Unmarried and ABC running all repeats except for Ugly Betty and what seems likely to be the series finale of Scrubs which was down 20% from last week.

Fox naturally won the night with American Idol, which was up 5% versus last week with adults 18-49. Versus last year American Idol continues to hold up well, down only 6% with adults 18-49. It’s down only 5% with adults 18-34 and total viewers, and down 3% with teens.

Though it was no great shakes for Mercy at 8pm, up against repeats and Ugly Betty at 10pm, Law & Order: SVU led the hour and NBC finished in second place for the night.

At 8pm a new episode of Human Target was down a tenth with adults 18-49 from last week to a 2.3 rating. Considering how the 8pm hour fared for many shows this week, that’s not too bad. Especially considering FOX chief Kevin Reilly was expecting Daylight Savings Time to take a toll on Human Target.






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